Titan Eye+ announces the launch of the “Ek Tara Test,” a campaign that draws inspiration from an ancient eyesight test once used by hunters. Introduced this Children’s Day, the initiative aims to provide parents across India with a simple, accessible, and engaging preliminary eye-screening tool to detect potential vision problems in children.

The campaign responds to the growing concern of over 3 crore children suffering from undetected poor vision that affects their formative years.

The campaign’s film tells the story of Sahiba, a young schoolgirl who struggles with blurry vision that impacts her daily life. It highlights the misconception among parents that poor eyesight occurs only with age, often leading to missed eye check-ups for children. To address this, Titan Eye+ transforms an

See Full Page