While we await who will be named the 2025 Detroit Lions Thanksgiving halftime show performer, the team announced on Thursday a partnership with local rap artist Eminem (AKA Marshall Mathers) that will go through the 2027 season. Per the agreement, Eminem and his long-time manager, Paul Rosenberg, will produce the Thanksgiving halftime show for the next three years.

“We’re thrilled to be working with Marshall and Paul, who are two of the most accomplished and respected names in the music industry, not to mention longtime Lions fans,” Detroit Lions president & CEO Rod Wood said via a written statement. “Their reputation in the business will attract top-tier talent and help us solidify this annual performance as one of the most anticipated cultural moments on the NFL calendar.”

Eminem grew

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