During an earnings call with shareholders today, Disney CEO Bob Iger said that the company’s streaming platform, Disney+ , is preparing to expand with new elements—including ways for subscribers to share and create Disney-themed content with generative AI.

“The other thing that we’re really excited about, that AI is going to give us the ability to do, is to provide users of Disney+ with a much more engaged experience,” Iger told shareholders (via the Hollywood Reporter ), “including the ability for them to create user-generated content and to consume user-generated content—mostly short-form—from others.”

According to the CEO, Disney+ will also soon include new gamified experiences as part of the studio’s partnership with Epic Games, which so far has mostly existed as a series of Di

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