Eminem and his longtime manager, Paul Rosenberg, have inked a multi-year partnership with the Detroit Lions to executive-produce the Detroit Lions Thanksgiving Halftime Show.

The Lions announced on Thursday (Nov. 13) that Slim Shady and Rosenberg will “consult” the franchise on all aspects of the Halftime Show’s production and presentation, as well as talent selection from 2025 through 2027.

“It’s an honor for us to team up with the Lions and be a part of the greatest tradition in Detroit sports,” said Rosenberg in a statement. “We look forward to putting together unforgettable shows featuring world-class artists for the fans at Ford Field and the tens of millions watching around the country.”

Production company Jesse Collins Entertainment will produce the Halftime Show. In recent years

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