Action Figures, created in partnership with DraftKings, is a series spotlighting the people who believe in what’s next and make every move count — the athletes, creators and innovators rewriting the playbook through belief, hustle and passion.

For its second installment, Action Figures turns the lens on Jasmine Maietta, a former pro basketball player, coach and corporate leader who has spent her life at the intersection of competition and creativity. Before founding Round21, Maietta brought her game-day mindset to global roles at Under Armour and Peloton, experiences that now inform her mission to merge art and sport into a shared cultural language.

What drives Jasmine Maietta today isn’t performance metrics but her full on belief. “Belief is the most important thing in life,” she says.

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