When Hypebeast approached Rodolfo Hernández and Matteo Vessella to help shape its 20th anniversary visuals, the pair saw an opportunity to reinterpret a platform that had influenced them for years.

“Our visual language comes from all the things we grew up with,” Hernández says. “Video games, movies, anime, contemporary art. We take pieces of each world and connect them until the image feels like us.”

Rather than rely on symbols or direct references, the duo leaned into emotion. Vessella explains, “We focused on the vibe. Hypebeast has always carried this raw energy and a sense of discovery. We tried to translate that feeling more than anything else.”

This approach shaped the entire project. Instead of mapping a strict concept, they let the work evolve through instinct. Hernández adds, “

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