Memories don’t win trophies.

Seven years ago to the day, Gerardo "Tata" Martino and Atlanta United were busy preparing for a 2018 Eastern Conference Final matchup with the New York Red Bulls that would catapult them to the club’s first and only MLS Cup win.

On Thursday, Martino reintroduced himself to Atlanta and a fanbase that’s had little to celebrate since his final match in charge.

Recent struggles

To put this moment in perspective, Atlanta United earned 1.28 points per game from 2019 through 2025. That sandwiches them right between the Colorado Rapids and CF Montréal in the league table over that span. Neither of those teams have operated in the same tax bracket as Atlanta.

No one really has.

Starting with Gonzalo "Pity" Martínez’s arrival in 2019 through Emmanuel Latte

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