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As someone who's worked at a beauty retailer and in-house at a skincare brand, I can tell you right now: your marketing, digital advertising and e-commerce friends are not OK .

Just a wild guess, but your inbox is probably not OK either.

That's because we're in the thick of the biggest shopping month of the year. I'm talking about Black Friday sales, Cyber sales, Click Frenzy sales and 'sales for no reason' sales.

Anyone else getting emails and text messages from brands you've never even heard of, screaming at you NOT TO MISS OUT on this ONCE-IN-A-LIFETIME DEAL?

Capitalism aside (that

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