PepsiCo announced on Thursday that its Cheetos and Doritos brands will be offering "colorless" alternatives.

The company said in a press release that the new snack products will be made without artificial flavors or dyes, dubbing them as "Simply NKD."

“No color, no artificial flavors, same intensity — that’s Simply NKD. Doritos and Cheetos are pioneering a snacking revolution, or a renaissance, if you will,” PepsiCo chief marketing officer Hernán Tantardini said in a statement. "We are reinventing our iconic — and most famous — brands to deliver options with the bold flavors fans know and love, now reimagined without any colors or artificial flavors."

The product launch comes amid pressure by federal regulators , including U.S. Health Secretary Robert F. Kennedy Jr., who say the gover

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