The Brief

Seattle’s Warm 106.9 flipped to 24/7 Christmas music at 10 a.m. on Nov. 10, marking one of its earliest holiday launches yet.

DJ Shellie Hart made the switch on-air as a Santa-style countdown signaled the start of nonstop holiday music.

The all-Christmas format will run through Dec. 25, continuing a long-standing Seattle holiday tradition.

SEATTLE - It’s officially the holiday season in Seattle , at least according to Warm 106.9 (KRWM-FM).

The station flipped the switch to its 24/7 all-Christmas music format at 10 a.m. Monday, kicking off almost seven weeks of holiday cheer across the Puget Sound.

What we know:

In a video posted to Facebook , longtime DJ Shellie Hart was seen making the festive transition as a Santa-like voice counted down — "five, four, three, two

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