SAN ANTONIO — Steph Curry, one of basketball’s most recognizable faces, will become his own, independent brand next year.

In a press release sent out on Thursday afternoon, Under Armour announced that the longtime partnership between the shoe brand and the Warriors superstar will end in Feb. 2026. The existing Curry Brand will become its own entity, separate from Under Armour.

“Together with our teammates, he helped build something rare: a brand with credibility, community impact, and product that performs at the highest level,” Under Armour president Kevin Plank said of Curry. “For Under Armour, this moment is about discipline and focus on the core UA brand during a critical stage of our turnaround. And for Stephen, it’s the right moment to let what we created evolve on his terms. We’ll

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