Steph Curry is ending a longtime partnership.

The Warriors superstar and sportswear company Under Armour are ending their partnership after nearly 12 years, the brand announced in a press release on Thursday .

In the agreement, both Curry and his brand, "Curry Brand," will become completely independent of Under Armour, with Curry's latest shoe, the Curry 13, still releasing in Feb. 2026 as planned, with additional colorways and apparel collections available through October 2026.

"It's been an incredible privilege to work with Stephen, who as President of Curry Brand has been much more than an ambassador – he's become a thoughtful and strategic business leader," Under Armour CEO Kevin Plank wrote. "Together with our teammates, he helped build something rare: a brand with credibility, c

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