One-day, 20 per cent off sale on Kelowna condos just one example of developers' deepening incentives

The developer of a lakefront condo project in Kelowna is offering 20 per cent discounts on all remaining homes during a one-day-only sale later this month, just one of numerous examples of incentives being offered in a soft market to reel in prospective buyers.

“One Day. One Chance. One Address,” reads a banner in the Mission Group’s online marketing materials for Alma on Abbott, a six-storey, 80 unit building overlooking the shores of Okanagan Lake in an area billed as the “Kitsilano of Kelowna.”

On the project’s website, prices for studios, one- and two-bedroom units have red slash marks through them, followed by discounted prices that will be on offer on Nov. 22. A one-bedroom that is now $529,900 will be $423,920, for instance.

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