DURHAM, N.C. (WTVD) -- Business owners in East Durham are preparing for the Central Intercollegiate Athletic Association (CIAA) championship game between the Virginia Union University Panthers and the Johnson C. Smith University Golden Bulls.

The 2025 CIAA Football Championship game is this weekend.

"I've self-dubbed us the ultimate sweet shop. This is where you're going to come to get all of your tailgate goodies," said Stacy Ramos, owner of East Durham Sweet Shoppe.

She is preparing signature popcorn with team colors. Ramos is one of six business owners in East Durham rolling out a one-of-a-kind fan experience, curating special menu items while showing off Bull City hospitality.

"We are offering an opportunity for visitors to taste and try our flagship beers," said Proximity B

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