Audi, on Thursday, unveiled its Formula 1 design concept, marking a major step toward its debut in the sport. With 115 days remaining before its first race, the company presented the Audi R26 Concept at its Brand Experience Centre in Munich, previewing its future car and its new corporate identity.

“Audi is making a clear, ambitious statement,” said CEO Gernot Döllner. “Formula 1 will be a catalyst for the change towards a leaner, faster and more innovative Audi. We are not entering Formula 1 just to be there. We want to win. By 2030, we want to fight for the World Championship title.”

The R26 Concept previews the colour scheme and design of Audi’s first Formula 1 race car, to be unveiled in January 2026. It embodies Audi’s new design philosophy—clear, technical, intelligent, and emotion

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