YouTube once developed and acquired exclusive original content . But the massive video platform has since largely exited that business — and now firmly puts its shoulder into promoting top YouTube creators who drive billions of views.

On Thursday, YouTube announced new programming exclusively coming to the platform from top creators including Ms. Rachel , Trevor Noah , Dhar Mann, Cleo Abram, Mark Vins, Deestroying and Brittany Broski. The lineup was presented at YouTube’s first Creator Premieres showcase, held at New York City’s Metrograph, touted as a “film festival-style” experience for advertisers and other industry execs.

Aiming to give YouTube a more entertainment-focused feel, it recently launched a new feature that lets creators organize their episodic content into seasons

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