The recent festive season was more vibrant than ever for the Indian automotive industry. A confluence of factors including auspicious buying sentiments, pent-up demand, supportive rural output, policy rate cuts, conducive financing environment and, importantly, the well-timed GST reforms made the festive vehicle sales more than a seasonal one.

The rate cuts and the drop in vehicle prices have effectively unlocked the deferred demand, notably among first-time buyers and those in Tier-2/3 cities. Amidst softened global auto demand and higher US tariffs in the recent period, the strong festive demand has more than offset the effects of export headwinds.

Two-wheeler (2W) sales grew by around 22 per cent during the 42-day festive period (from September 22, 2025 to November 2, 2025). This come

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