Always looking to break movie marketing rules, Disney decided to drop two summer 2026 trailers yesterday – 20th Century Studios’ Devil Wears Prada 2 and Pixar’s Toy Story 5 — each posting massive reaches in their first 24 hours.

In regards to the Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci reteam, Devil Wears Prada 2, that posted 185M in its first day, making it the second most viewed trailer YTD behind Fantastic Four: First Family which clocked 202M views in its first 24 hours after dropping.

Devil Wears Prada 2 also became the most-viewed trailer year-to-date on Instagram with 79M views and drew 60M views on TikTok.

Sentiment we are told is exceedingly positive given the return to the offices of Runway, and the trailer hitting the right notes unveiling just

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