EAST AURORA, N.Y. — Hundreds of Buffalo Bills fans filled Main street in East Aurora this weekend for a festive parade, celebrating both their team and the premiere of the new Bills-themed Hallmark holiday movie filmed in Western New York.

Fans came dressed in jerseys, Santa hats, Bills scarves, and plenty of red and blue — embracing the perfect mix of football pride and holiday cheer.

Many said they showed up not only for the Bills, but for the holiday movie magic of "Holiday Touchdown: A Bills Love Story."

“It’s just an overall magical time, and this here is just an example of the Bills spirit and heart,” one fan said.

“We love Hallmark — I could watch Christmas movies all year round,” another fan added.

The event drew Bills fans from across Western New York eager to see the cast

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