Fang Oral Care has secured ₹10 crore in funding from Honasa Consumer Ltd., the parent company of brands including Mamaearth, The Derma Co., and Aqualogica, the Mumbai-based startup announced today.

Founded in 2022 by Ankit Agarwal, Ashutosh Jaiswal, and Jitendra Arora, Fang specializes in teeth whitening and oral wellness products. The company sells through its website, e-commerce platforms Amazon and Flipkart, and quick commerce channels.

The investment will fund research and development, product portfolio expansion, and scaling of digital presence across e-commerce and quick commerce platforms. The three founders bring over two decades of experience each in product development, e-commerce, performance marketing, and healthcare manufacturing.

Varun Alagh, Chairman and CEO of Honasa Con

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