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In the early 1990s, the Philippines became the unlikely battleground for a fierce rivalry between global soft drink giants Pepsi and Coca-Cola. Amidst the cutthroat competition, Pepsi introduced a promotional campaign that promised instant fortunes, ‘Number Fever’. Under the scheme, each bottle cap carried a unique number, and anyone holding the cap matching the televised “winning number" could claim a prize of 1 million pesos (roughly Rs 54 lakh at the time).

For millions of impoverished Filipinos, the promotion offered more than soda, it sparked dreams of sudden wealth. Stores across the nation saw unprecedented sales as people bought bottles not for refreshment but for a chance to win. The excitement escalated into a national phenomenon, with communities eagerl

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