The Maharashtra Government on Thursday established a committee to frame rules and guidelines for regulating companies that sell products directly to consumers, which currently operate without any supervisory framework.

The committee will be headed by the deputy secretary of the Food, Civil Supplies and Consumer Protection Department and comprises the controller, Legal Metrology Department; the secretary, Indian Direct Selling Association; and the under secretary and section officer of the Food, Civil Supplies and Consumer Protection Department.

According to the government resolution, the committee will study the rules and guidelines related to direct selling implemented in other states and submit recommendations to the Maharashtra Government.

“Direct selling is a business model where co

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