A famous pop star once sang that sorry seemed to be the hardest word. Almost fifty years after Elton John uttered those sentiments, nothing has changed. Saying sorry for your own errors or moral transgressions remains for many individuals and organisations an almost impossible task.

Saying sorry for your own errors or moral transgressions remains for many individuals and organisations an almost impossible task

The BBC’s reputed apology to Donald Trump, for having spliced a speech of his from January 2021, is an instructive example of how and why people will dodge this substantial and consequential word. ‘While the BBC sincerely regrets the manner in which the video clip was edited, we strongly disagree there is a basis for a defamation claim,’ it says.

This is a classic case of an insin

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