The clock is ticking on MSNBC . On Saturday Nov. 15, the cable channel will officially rebrand, losing its NBC name and iconography, and debuting its new MS NOW title, look and tagline: “Same Mission. New Name.” With Versant set to spin out from NBCUniversal next year, the NBC name and peacock has to go (CNBC will keep its name for now).

Rebecca Kutler, the president of MS NOW, has spent months building an entire news division to prepare for this moment, cutting deals with partners to fill in gaps, and building out a digital gameplan for when the switch gets made.

The clock is ticking on MSNBC . On Saturday Nov. 15, the cable channel will officially rebrand, losing its NBC name and iconography, and debuting its new MS NOW title, look and tagline: “Same Mission. New Name.” With Ve

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