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How Arch Manning became college football's commercials king, from Warby Parker to Raising Canes

Arch Manning is one of the biggest names in college football, and it goes further than his performance on the field. Despite having only recently taken over as the starting quarterback for the Texas Longhorns , Manning's generational pedigree and massive celebrity status have already made him a highly sought-after commodity in the NIL landscape. U

Unlike many of his peers, Manning has been highly selective, choosing to partner with only a few major brands for national commercials, ensuring that his carefully curated public image is seen everywhere from television ads to digital campaigns, turning him into a marketing force as much as a football player.

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