Google has proposed a plan to the European Commission aimed at addressing antitrust concerns following a €2.95 billion fine imposed on the company for its online advertising practices.
The company was given 60 days to come up with a proposal for compliance, and has done so. However, it also said it disagrees with the European Commission's adtech decision "and will appeal."
The proposal aims to avoid what Google calls "a disruptive break-up." It includes an option for publishers to set different minimum prices for different bidders when using Google Ad Manager, and increasing the interoperability of its tools "to give publishers and advertisers more choice and flexibility."
The Register has asked for the company's complete plan, but we have yet to receive a response.
In September, the E

The Register

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