A Budget MacBook Makes Sense, but Crushing the Chromebook Won't Be Easy

If Apple makes a MacBook with iPhone parts, as is being reported , do we call it an iBook? Regardless of the name, we can probably call it cheap.

Apple is said to be making a lower-cost MacBook using processors found in the iPhone , targeting students and casual users, all to increase MacBook sales by challenging Chromebooks and cheaper Windows machines. Reports say it could come in some fun colors, too.

In this week's episode of One More Thing, which you can watch embedded above, I explain why an iPhone chip can make sense in a MacBook. But what price is considered "budget" for Apple? After all, this is a company selling a $150 designer knitted iPhone holder that resembles a sock.

Taking on a Chromebook is a battle beyond price tags. It's about winning over schools, whe