FMCG major Godrej Consumer Products Ltd (GCPL) has completed the acquisition of Muuchstac in a ₹450-crore deal and its promoters would continue to be in the driving seat, running the business.

GCPL Managing Director and CEO Sudhir Sitapati, in a post on social media platform LinkedIn, said its founders “Vishal and Ronak will continue to run this business with GCPL supporting them”.

Moreover, GCPL, which is increasing its investment in high-margin categories, is looking for more new-age D2C businesses as Muuchstac.

“If anyone else knows of a new-age D2C business with numbers as good as this one, please write a comment or DM me,” said Sitapati.

Last month, GCPL had announced the signing of a definitive agreement to acquire the FMCG business of Triology Solutions, operating primarily in

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