Many people begin their franchise search with a clear idea of what they want, but that isn’t always what aligns with their qualities.

At Franchise Sells , founder Dion Garnett and his team match potential franchise owners with the right business, for free.

One example came from a marketing couple who traveled from Illinois, looking for clarity on their next step. After completing a business assessment, which evaluates communication style, leadership preferences, risk tolerance and long-term goals, their results pointed them toward in-home senior care.

It wasn’t the industry they expected, but once they launched their franchise, they quickly realized how meaningful it was.

“[The franchise owners] said, ‘We really care about these people we take care of,’” Garnett said.

Situations lik

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