FLOWERY BRANCH, Ga. — The Atlanta Falcons have a third-down conversion problem. That much is certain. Over the course of their last four losses, they have gone 8-of-40 (20%) on third down. They have not converted more than three individual third downs since their Week 7 loss to the San Francisco 49ers.

"Each third down has its own story," offensive coordinator Zac Robinson said.

And that is true. No one moment is exactly alike. Down and distance changes. Field position. Play call. Defensive response. Individual execution. Time on the clock. All of it. That's why the Falcons fixing their third-down problem isn't a one-size-fits-all answer. However, trends can emerge. Commonalities come to light. They take a little time to find.

In order to do so, I went back and watched every single thir

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