LEXINGTON, Ky. – Giving blood to Kentucky Blood Center saves local lives throughout the year, but Kentucky fans who donate during Big Blue Crush have extra incentive: a chance to beat rival Tennessee.

The 38th annual Big Blue Crush is Nov. 17–21 at all KBC locations. The annual competition pits KBC against MEDIC Regional Blood Center in Knoxville, Tennessee. Using the spirit of competition between two rival fan bases, the blood battle is intended to boost the blood supply for the Thanksgiving holiday break.

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