AI image and video models aren't human, but they do have distinct "personalities," according to the creators who use them. The new phenomenon is a reaction to the rapidly expanding generative AI industry, highlighting how creators manage a dizzying number of choices.

Generative AI has experienced a massive surge in growth over the past few years, but it wasn't until 2025 that AI image , video and other generative media models took center stage. Like how chatbots have redefined text generation, these creative AI models are transforming content creation and creative work, for better or worse.

Google and OpenAI have long been leaders in the AI race. Prior to this year, they were known for their Gemini and ChatGPT chatbots. Now, Veo 3 , nano banana and Sora

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