A new trailer for Kirby Air Riders comes complete with an embarrassingly bad rap song, but it isn’t the first time Nintendo has tried to get down with the kids.

For a sequel to a ropey old GameCube game, Kirby Air Riders has received a baffling amount of marketing from Nintendo, including two one-hour presentations hosted by director Masahiro Sakurai.

The Kirby Air Riders onslaught hasn’t stopped there, with an online global test demo set to conclude this weekend ,ahead of the game’s launch on November 20.

If none of that has worked its marketing magic though, then Nintendo has another trick up its sleeve: a trailer with the worst song in the company’s history.

The song itself is titled ‘What’s that? Huh?’ and feels almost too self aware, as that’s exactly what we said when Kirby Air R

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