Zverev has become the latest sports star to go into luxury with Loewe deal

Tennis player Alexander Zverev is the latest sports star to cross over with luxury, announcing a deal with German AV brand Loewe.

Zverev, also German, is taking part in the ATP Finals this week in Turin and follows Kylian Mbappe in agreeing a global brand ambassador deal with Loewe, which is headquartered in Kronach.

It is part of a growing trend between sports stars and the world of luxury and fashion, with deals being announced across all sports and sectors.

Barcelona this month announced a deal with Amiri while Carl Friedrik are a noticeable brand that has gone into Formula 1 .

Loewe also has an association with music giant David Guetta, while Zverev’s wider deal roster includes Adidas, Head, Jacob & Co,

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