Amazon has rebranded its satellite broadband plan from Project Kuiper to Amazon Leo. And no, Leo doesn't stand for "Late Entrants Only," even though the project is years behind Starlink and still not ready for anyone to use.

After years of delay, Project Kuiper finally launched its first production satellites into orbit at the beginning of 2025. This came after a trial in 2023, which was followed by more delays before construction of the constellation began.

The name "Project Kuiper" was inspired by the Kuiper Belt, a ring of asteroids in the outer solar system. Great as a codename, but less so as a consumer-facing brand, hence the switch . "Leo" stands for "Low Earth Orbit," although we're sure that the ever-creative Register readership will be able to come up with an alternative defini

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