Amid Robert F. Kennedy Jr.'s initiative to make our food healthy again, one major company has announced some new products stripped down to the "fundamentals" to please the MAHA crowd.

PepsiCo announced Thursday that it has developed a new line of Cheetos and Doritos without the artificial petroleum-based dyes — the ingredients that give them their intense color.

'NKD is an additive option, not a replacement, introduced to meet consumer demand.'

While the old recipes are not going anywhere, PepsiCo announced the release of a new collection of snacks called Simply NKD, notably without the artificial dyes.

The press release boasts that the development process for these new snacks "came to life in just eight weeks."

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