The truth about Vikings and mead might disappoint modern enthusiasts

A group of friends sit around a table sharing stories and sipping mead. The men sport beards and the women sip from drinking horns – but these aren’t Vikings, they’re modern-day hipsters.

The 21st century has seen a revival of mead, a fermented alcoholic drink made from water and honey. In the past 20 years or so, hundreds of new meaderies have sprung up around the world.

These meaderies often draw on Viking imagery in their branding. Their wares are called things like Odin’s Mead or Viking Blod and their logos include longships, axes, ravens and drinking horns. A few even have their own themed Viking drinking halls. This is part of what might be called the “Viking turn”, the renewed pop culture vogue for the Vikings in the past 20 years, which has made them the stars of a rash of films, TV shows, video games and memes.

Since the rowdy banquet scene in the 1958 film The Vikings, wild, boozy feasting has been a staple of the hyper-masculine pop culture Viking. This theme continues in the 21st century, from the History Channel’s Vikings TV series (2013-present) to games like Skyrim (2011) and Assassin’s Creed: Valhalla (2020).

But while modern media suggest that Vikings drank mead as often as water, history tells a slightly different story.

The banquet scene from The Vikings (1958).

Three stories are foundational for the Viking association with mead. The first is the Anglo-Saxon poem Beowulf, which survives in a single manuscript written in Old English and now in the British Library.

The story it tells is set in southern Sweden and Denmark in the early 6th century, so the warrior culture and lifestyle that Beowulf idealises are actually of a period considerably earlier than the Viking age (usually dated from the later 8th century onward). It does share a great deal of its substance with later Viking notions of the good life and so, for good or ill, they have tended to be conflated.

Most of Beowulf’s action plays out around mead-halls – the power centres of lords such as the Danish king Hrothgar, where the leader would entertain his followers with feasts and drinking in return for their support and military service. This relationship, based upon the consumption of food and drink, but inextricably bound up with honour and loyalty, is the basis of the heroic warrior society that is celebrated by the poet. Not surprisingly, therefore, episodes in which mead is drunk are frequent and clearly emotionally loaded.

A second high-profile appearance of mead comes in Norse mythology. At the god Odin’s great hall, Valhöll, the Einherjar – the most heroic and honoured warriors slain in battle – feast and drink. They consume the unending mead that flows from the udders of a goat named Heiðrún who lives on the roof. Norse myth, it should be noted, is sometimes quite odd.

illustration of a bird excreting mead — Odin excreting mead in the form of an eagle, from an Icelandic 18th century manuscript. Det Kongelige Bibliotek

Lastly, another important myth tells of Odin’s theft of the “mead of poetry”. This substance was created by two dwarves from honey and the blood of a being named Kvasir, whom they had murdered. The mead bestows gifts of wisdom and poetic skill upon those who drink it.

The whole myth is long and complicated, but it culminates with Odin swallowing the mead and escaping in the form of an eagle, only to excrete some of it backwards when he is especially hotly pursued.

These are striking and impressive episodes that clearly demonstrate the symbolic and cultural significance of mead in mythology and stories about heroes of the Viking age. But that is far from proof that it was actually consumed on a significant scale in England or Scandinavia.

As far back as the 1970s, the philologist Christine Fell noted that Old English medu, (mead), and compound words derived from it appear far more frequently in strongly emotive and poetic contexts such as Beowulf than in practical ones such as laws or charters.

This contrasts strongly with the pattern of usage of other words for alcohol such as ealu (ale), beor (counter intuitively probably “cider”) or win (wine), which are far more frequently used in a functional and practical way. This led Fell to believe that the concentration on mead in the likes of Beowulf was a “nostalgic fiction”. Mead, she concluded, was a fundamental part of an idealised and backwards-looking imagined heroic world rather than something customarily drunk in the course of everyday life.

In 2007, a PhD candidate at the University of York demonstrated the same point in the Scandinavian sources: mjǫðr (“mead”) is far more common in the corpus of Eddic and skaldic poetry than it is in the saga stories of everyday life. Equally, both the word mjǫðr and compound words derived from it are used far less frequently in the sort of practical and purposeful contexts in which ǫl and mungát (the Old Norse words for ale) are plentiful.

Drinking horns on display at a Viking-themed pub in York. Author provided, CC BY

The strong impression in both England and Scandinavia is that, by the time sources like Beowulf were written from the 10th century onward, the plentiful drinking of mead by a lord’s retinue was largely symbolic. It represented the contractual bonds of honour in an idealised warrior society.

This was more a poetic image than a reflection of frequent real-life practice. The standard drink at feasts, let alone at normal everyday household meals, was far more likely to be ale.

Mead was once a highly prized drink – probably the most desirable beverage well before the Viking age, as its honoured place in Valhöll and Hrothgar’s hall suggests. However, honey’s scarcity made mead expensive and hard to source in northern Europe. By the Viking age, exotic Mediterranean wine, mentioned as Odin’s drink in the Grímnismál, may have begun to replace mead as the elite’s preferred choice.

So what, then, for modern mead-drinking Viking enthusiasts? The point is not, of course, that Vikings or any other early medieval people never drank mead – some clearly did, if not perhaps quite so often as is sometimes alleged – but rather that it served more as a symbol of a story-filled heroic neverland. But that is arguably exactly how many of today’s mead-drinkers also use it.

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This article is republished from The Conversation, a nonprofit, independent news organization bringing you facts and trustworthy analysis to help you make sense of our complex world. It was written by: Simon Trafford, School of Advanced Study, University of London

Simon Trafford does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.