Doritos and Cheetos dial back the bright orange in new versions without artificial ingredients

(AP) - Doritos and Cheetos are getting a makeover.

PepsiCo said Thursday it’s launching toned-down versions of its bright orange snacks that won’t have any artificial colors or flavors. Doritos and Cheetos Simply NKD will hit store shelves on Dec. 1.

It’s part of a broader shift underway at PepsiCo, which announced in April that it would accelerate a planned transition to using natural colors in its foods and beverages. Around 40% of its U.S. products now contain synthetic dyes, according to the company.

Dye-free doesn’t mean Doritos and Cheetos Simply NKD will be colorless. Instead, they’re just a lighter color, like a tortilla chip.

Many other big food companies, including Kraft Heinz and General Mills , have made similar pledges. They’re feeling pressure from federal regulator