American Indian College Fund launches new campaign in honor of Native American Heritage Month

DENVER, COLO. -- In recognition of Native American Heritage Month, the American Indian College Fund has launched a new campaign, You Can Do Something, to reframe how Americans understand history, power, and culture, and the choices we have today to honor and empower Native peoples. The campaign is designed to increase awareness of Native culture and provide clear, tangible ways for non-Native audiences to support it.

The campaign kicked off November 1 with the launch of a :30s film, What You Pass On, the first day of Native American Heritage Month. The film uses real Indigenous students rather than actors and opens in familiar spaces, such as schools, football fields, and history displays, juxtaposing what Americans are taught with what is missing from those lessons.

An Indigenous narrat