San Antonio is saying yes to a new jewelry store known for its ethically sourced diamonds. Brilliant Earth is opening its first Alamo City showroom at 15900 La Cantera Parkway #7790 in the ever-growing Shops of La Cantera.

The San Francisco-based fine jewelry chain has made its name for its corporate principals, using jewels that are either lab-grown or found in conflict-free areas. Several designs also feature recycled metals, and it has a goal to eliminate single-use plastics by 2033.

In 2004, Co-Founder and CEO Beth Gerstein couldn’t find a diamond engagement ring that was ethical, sustainable, and traceable,” explains the store’s site . “She wanted the sparkling symbol of her commitment to represent more than love; the perfect piece would also respect the planet and protect its f

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