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21 Savage and his Leading by Example Foundation are diving in headfirst in response to the devastation left by Hurricane Melissa in Jamaica -- with an Emergency Match Campaign. Gallery Launch Gallery Getty

On Friday, reps for 21 confirm his partnership with Cedella Marley and Rohan Marley on behalf of the Bob & Rita Marley Foundation's relief effort. Bob Marley / Rita Marley Foundation

All donations are tax-deductible and will be matched by 21 Savage and his foundation for the next 48 hours.

21 Savage's father is Jamaican, and the rap star still has a gang of family there ... he was just visiting with them in September, shortly before the storm broke out!!! Play video content

The initiative is being billed as "One Love, One Heart, One Voice" -- DJ Khaled

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