The way MS NOW execs and talent describe their operation suggests the soon-to-be-former MSNBC is a skunkworks start-up emerging from stealth mode instead of a nearly 30-year-old cable news mainstay.

“What’s exciting about it is it’s a different approach,” prime-time host Jen Psaki said during a media briefing this month at the network’s new Times Square studios. “It feels a bit more modern [compared] to what NBC has been doing, or what the bigger universe is doing, in terms of what we’re expecting from reporters, what we’re working with them on.”

The switch will officially be thrown Saturday to light up the MS NOW brand (short for My Source for News, Opinion and the World) and officially bid farewell to MSNBC. The move is a part of the spinoff of former NBCUniversal cable networks

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