Nobody expected the sneaker world to be turned upside down on a random weekday, but that’s exactly what happened today when Stephen Curry, the face of Under Armour’s basketball wing for the last 13 years, was parting ways with the company that produces his signature sneaker series.

Insider Shams Charania made it official on X, where he posted, “ Golden State Warriors star Stephen Curry and Under Armour have parted ways, ending their longstanding partnership. Curry’s standalone endeavor Curry Brand will move forward independently .” In a follow up, he explained that Curry Brand shoes would still be produced by Under Armour through 2026, but that Curry was now entering “ sneaker free agency .”

In a statement, Curry said, “ Under Armour believed in me early in my career and gave me the

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