Holiday shopping season is ripe for scammers, as consumers rush to find and take advantage of some of the best discounts of the year, and potentially overlook red flags that signal fraud. Security researchers are warning of an uptick in scams capitalizing on the Black Friday and Cyber Monday hype. Fraudsters know that they can prey on shoppers' sense of urgency and excitement for limited-time, exclusive deals—and AI is making these campaigns even more difficult to spot than usual.

New data from McAfee suggest that nearly half of Americans have come across an AI-powered scam while shopping, from deepfakes impersonating celebrities pushing promotions to near-flawless spoofed websites that steal your credit card information.

Here are the scams to watch for this Black Friday.

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