La Mar Taylor has been named the first-ever Billboard Canada 40 Under 40 Visionary Award honouree. It’s a recognition of the work he’s done over more than a decade with The Weeknd, and the impact he’s had on Toronto’s creative community.

This summer, Taylor stood inside a packed Rogers Centre watching The Weeknd’s sixth sold-out hometown show. For him, it felt like a full-circle moment. He and Abel Tesfaye met as teenagers in Scarborough, dropped out of school together and built their careers from scratch. Taylor shot the cover of House of Balloons, helped shape the early XO era and has been behind the creative direction of The Weeknd’s albums, videos, tours and even the Super Bowl halftime show.

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