Forget retaliation: To cut tariffs President Trump imposed on their country, the Swiss sent a delegation of industry tycoons bearing gifts — a special Rolex desktop clock, a 1-kilogram personalized gold bar, and loads of flattery.

Why it matters: Trump loves such pampering, and the word's out among nations and companies seeking his favor. Tributes fit for a king — especially gold — catch his eyes and his heart. • The Swiss bar, given to Trump during the delegation's visit on Nov. 4, was stamped with 45 and 47 in homage to his presidential terms. It's worth a little more than $130,000. • Trump accepted the gifts on behalf of his presidential library, making them legal, White House officials say.

Zoom in: Apple set the tone for such gestures — and raised the bar for them — in August, w

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