Three weeks into the season, the Celtics have zigzagged the country, playing 13 games, and today sitting 11th in the rankings. They’ve notched half a dozen wins, taken on the ongoing NBA Cup, and have done a lot of this work from the road. As the team has bounced around town, racking up field goals and style points, there’s been one constant, one element quietly dominating our screens and stories: the color brown.

Also, Jaylen Brown, who’s averaging 30 points (and minutes) per game. But also, in an endless array of hues … cocoa, umber, russet, taupe, golden brown.

As a trend, brown took off in 2023 with the slowing “quiet luxury” aesthetic that uses rich tones of chocolate and vanilla to create a sense of decadence and depth. Then it became popular when Pantone declared Mocha Mousse th

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