When we look at a billboard showing the RHP (Red Herring Prospectus) of an upcoming IPO, the first reaction is usually, “Who the hell can read this?" The RHP advertisement looks tiny, cluttered, and almost impossible to understand from a distance.

But the problem isn’t just with the RHP on the billboard — it’s with the entire document itself. The RHP is a detailed filing that tells investors what the company does, its financials, risks, plans for the proceeds, and information about the management and promoters. Ideally, it’s the one document everyone should read before applying for an IPO.

However, it is packed with jargon, long explanations, and so many unnecessary details that most people end up skipping or skimming it instead of reading it properly.

Because of this, retail investors

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