It’s been just over a year since Iconix International quietly bought the Salt Life brand out of bankruptcy. Although the company had a checkered past — its cofounder is serving a 12-year sentence for killing his girlfriend — things have gone well since it landed in its new home.

Iconix purchased Salt Life in September 2024 in partnership with Hilco Consumer-Retail Group for just under $39 million following the Chapter 11 filing by its then-owner Delta Apparel.

The plan was to liquidate all 28 of the company’s stores and transition to a brand management model. After the deal was finalized, the stores were all shuttered and Iconix began signing licensing deals for a wide range of products including lifestyle apparel and swimwear, accessories, an assortment of beach-related products,

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