For decades, a summer trip to Europe has been considered a must for travelers in the know. And a summer visit to Paris? Une très bonne idée.

But Jason Stevens’ August trip to Paris was anything but “bon.”

“It was crowded, it was hot, in the middle of the day you were looking for shade, I was constantly looking to buy water,” he says. “The major attractions were oversold. I couldn’t get Eiffel Tower tickets — they were booked out for two weeks.”

Even the tickets he did manage to buy — for the Louvre — turned out to be fakes sold from a scam website.

It would be enough to ruin anyone’s vacation. But Stevens wasn’t there to relax. As CEO of the luxury travel company Wayfairer , he was in Paris to see what peak season has become. What he found confirmed what his clients have been telling

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